Understanding MOQ in Supplement Manufacturing

MOQ (Minimum Order Quantity) is the smallest batch a manufacturer will run for a single SKU. It protects production efficiency and material minimums — but for a new brand it can feel like a high hurdle.

Why Manufacturers Set MOQ

Below a threshold, setup, cleaning, and material-waste costs make a batch unprofitable. MOQ ensures each run covers changeover and QC overhead.

Typical Ranges

Standard ODM SKUs often start around 3,000 units; custom OEM formulas and bespoke packaging push toward 5,000–10,000.

Format

Gummies and softgels usually carry higher MOQs than tablets due to molding and encapsulation line setup.

Customization

Custom flavors, shapes, and exclusive blends raise MOQ versus off-the-shelf bases.

Packaging

Custom bottles, pouches, or cartons have supplier minimums that flow into your MOQ.

Start with an ODM base to keep MOQ low, standardize packaging where possible, and commit to a forecast or repeat order. Many factories (including ours) flex MOQ for promising new brands.

• Gummies: 5,000–10,000 pcs
• Softgels: 3,000–5,000 units
• Capsules: 3,000–5,000 units
• Tablets: 3,000–5,000 units
• Powders: 2,000–5,000 sachets